British Culture Terms and Semiotic Features in The Crown Series Trailers

Abstract

The British royal family has attracted worldwide attention, particularly through The Crown, a popular Netflix series. This study examines the translation of British English cultural terms into Indonesian in The Crown trailer subtitles and explores the role of semiotic features in the translation process. The research addresses three questions: the accuracy of the translations, their naturalness in Indonesian, and the influence of semiotic features on translation decisions. A qualitative descriptive method was employed, with data collected through observation and note-taking techniques. Larson’s (1998) translation theory and Nababan et al.’s (2012) translation quality assessment model were used to analyse accuracy and naturalness, while Cho’s (2013) theory was applied to examine semiotic features. The findings indicate that most translations are accurate and natural. However, some translations are less accurate and less natural due to culturally specific meanings related to British monarchy and traditions. Visual–nonverbal elements were found to provide important contextual clues that support translation decisions.