Hindu Mythology in The Visual of The Aqua Brand Logo on The Market Share Of Mineral Drinking Water

Abstract

Aqua mineral drinking water has no doubt its existence in the mineral water business, where Aqua has been introduced since 1974. At that time Aqua was produced by PT. Golden Mississippi 950ml in glass bottles, what is interesting about the Aqua brand is the existence of the logo and the concept of mountain water that has remained in use since its initial launch until now so that the visual branding of the Aqua logo is so strong and very familiar in Indonesian society in general, and through across generations from the 70s to now, even the use of colors applied by Aqua mineral water seems to be a color reference used by other mineral water brands, even when Most people want to buy mineral water, the first thing that comes to mind is the Aqua brand, this happens because of the consistency of visual branding carried out by Aqua from time to time, and the mountain water used as the branding concept of Aqua mineral drinking water is strong and has a meaningful relationship in Hindu mythology.